Mitchell Design has its foundations in three generations of Mitchell's - Harry Reuben Mitchell, the cartoonist, who's Mr. Melbourne Day By Day appeared each morning in the Sun; Anthony Martin Mitchell, the creative director, who's advertising design work saw him President of the Melbourne Art Director's Club; and now Peter Mitchell, company director, multimedia designer and conspicuously absent of a middle name.

Mitchell Design has designed annual reports for Centro Properties Group, Jennings Group Limited and Gandel Retail Trust; print and press advertisements and brochures for Mayne Nickless, Semak Catering Equipment, Sammic Australia, Rational Management, Patrizia Autore Gallery and Angela Tandori Fine Auctions; logos and identity for Prime Retail Group, Rare in Style, Warren J Foster Architects, Kid Gloves, greystadium and Epiphany International Artists; and CD covers, posters and other promotional materials for local Melbourne and Sydney artists and venues.

Since producing the original Centro Properties Group website in 1997, Peter has designed, built and maintained over twenty sites for a range of clients, giving him the understanding and experience to balance the design, coding and the utilisation of emerging technologies needed to create unique, functional and memorable websites.